Video:How to Increase Twitter Followers

Transcript:How to Increase Twitter Followers

Hi, I’m Havilah Tower with About.com Computing. Today I’m going to share 3 key tips for gaining followers on Twitter.

Setting Up a Twitter Account

Before you get started, you will need to set up a free account at Twitter.com. Before you do, ask yourself the purpose of your Twitter account. Determining this in advance will help you set up a related profile as well as follow the 3 key tips I’m going to provide.

Tip #1: You need to align your tweets with your purpose.

For example: as a singer/songwriter, my twitter account is set up to keep fans and interested people updated on performances, band happenings and to share a more personal side of our band. Therefore, the majority of our tweets are related to these topics.

Tip #2: Add value.

While there’s nothing wrong with doing a little promotion through Twitter, it’s important to provide value in your tweets rather than just try to sell to people. Providing value can look different depending on who your audience is and what you have to offer. For example, my band provides links to photos and video clips to share our musical journey with our followers. Of course we tweet on shows coming up but providing access beyond just promoting a show makes the tweets more valuable.

Tip #3: Include buzzwords and hashtags.

Since you know the type of Twitter following you hope to attract, ask yourself what types of keywords will they be searching for? Then make sure you include those types of buzzwords within some of your tweets. For example, if my band is playing a show in Austin, Texas, we may want to include the words Austin, live and music within our tweet so people searching for related topics on Search.Twitter.com can find our tweets. Also, make sure that if you tweeting on a topic that has a hashtag, to include the hashtag at the end of your post.