Video:Using Meta Data for Searchwith Don Schechter
Not familiar with meta data, and how search engines use it to find your site? Learn what meta data is and how to implement it in HTML.See Transcript
Transcript:Using Meta Data for SearchHi, I'm Don Schechter for About.com Computing. Today, I'll show you what meta data is and how to use it for your website.
What is Meta Data?Meta data is information used to describe the document but it is not displayed. Two common types of meta tags are keywords and description.
Keywords and Meta DataKeywords make it easier for search engines to find your page. You can put words that describe your page within a meta tag. Open a bracket, type meta then a space. Type name= keywords in quotes. Then type content= quote, and now type some keywords that describe your site. Separate them by commas. Don't forget to close the quotes and brackets.
Meta Data DescriptionsDescription is a short synopsis of what your page is about. Mainly, it's used for search engines so they can describe to the viewer what is on your webpage. Start with a meta tag, only in this one, instead of keywords type 'description' in quotes. Then content= quote and type your sentence. Don't forget to close the quotes and the bracket.
Meta Tags and SourcingYou can also use meta tags for information such as author and copyright information like this:
copyright - the copyright date of the page
meta name= copyright content= August 2007
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