Video:Small Business Start Up Tipswith Linda Bedessian & Brian Ghessi
Starting your own business has its own set of challenges, but they're not all the ones that you'd think. Doctors Bedessian and Ghessi share their experiences with staring their own wellness care practice.See Transcript
Transcript:Small Business Start Up TipsA greater level of health, wellness, personal connection - try to put as many words to it as possible, but it's just this feeling that I want to share with the world, and so that's why we opened the practice. That's what I look to do with each person that comes in here. Hi, I'm Dr. Brian Ghessi - hi, I'm Dr. Linda Beseddian with Alive, and we're with About.com.
A lot of people have stuff going on, whether it's physical health issues, mental, emotional. We always knew we wanted to start a business - it was just a matter of where and when that was going to happen. That's why we opened Alive - we want to be able to impart the wisdom and teach people about themselves. The whole goal was to create a space where we could really start to see a lot of different people and a lot of different individuals who are in places of influence. We had a certain vision for how that was going to be, so we came down to Southern California from Northern California and opened up our practice.
Assess Your Business CostsOrganization is something that I think is pretty key. You basically have to think about: what was the cost of all the, first off, all the office furniture that we needed because we bought all brand new stuff. So we had to do a lot of looking and putting together and then coming up with lists of prices of everything that we needed. We looked at many different companies and found exactly what we wanted - we bought some more computers and other office equipment as well as some technology to help to assess the nervous system.
Financing a Start UpSome of that stuff was stuff that we had savings, and we just paid for it - then some of it we were able to get financing for the equipment that we needed. We sat down and we took a look at, what's the space going to cost, what's the outlay of equipment that we need, and furniture that we need, and just the miscellaneous costs of everything else? And we came up with a certain idea of what that was going to take.
Keeping MomentumThe biggest thing that I feel like we really needed, and we have, is passion - because the first few months were tough. What really works is the amount of energy that you're putting into it, and where you're directing your energy at. Sometimes it takes doing the same thing over and over and over, until that momentum is created. You're putting out a lot of effort for sometime not a lot of return, but eventually those two things start to come together a little bit closer. It was really our passion that kept us going, because when people see that, they want that - whatever you've got - and it's just contagious. It really just starts to generate that energy that you need because that's what you need when you're in a business - you need people. You need people.
If you look at all the details, sometimes one gets stuck in all the details. I'm very aware of what questions I ask myself. Because if I go into the, "what's wrong with me?" "When is this going to end?" "Oh, it seems like nothing works," well, thyen I'm going to head that way. If you're really thinking about starting something, and you're kind of teetering on that, I say, if you're passionate about it, just jump into it, the rest will figure itself out. Because once you put your feet down and just jump in, somehow - just like when birds decide to jump out of their nest, somehow they learn to fly - that's just what happens. People show up and events come together and things just happen where all the sudden something supports you. And there you go, your vision, your dream is happening. So, go for it!
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