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Video:How to Build a Self-Promoting Website

with Debbie Anderson

To give a competitive edge to your business, it is essential that you have a functional and pleasing website that promotes your services clearly and professionally. See how to build your own business website from scratch.See Transcript

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Transcript:How to Build a Self-Promoting Website

Hi! I'm Debbie Anderson for About.com. So you want to build a self-promoting website but you haven’t the first clue on how to start or what to put on it? Well, today I'm going to offer you up a few tips on things to consider when building a self-promotional website.

Choose a Website Domain Name

The first thing you need to consider when building a website is what domain name do you want your website to go by?

Using a pencil and a notepad of paper, write down the top 10 variations of your business name, personal name, or primary product category or services that you provide to create a list of possible domain names that will be most effective for driving traffic to your website. The reason why you need variations for your domain name is because sometimes the first name you want is no longer available on the web. When coming up with possible domain names, it is important to always remember that the name you decide upon needs to be easy to spell and easy to remember for advertising purposes.

Register the Business Domain

Next, register your domain name at an online domain name registry website service. When looking for a good place to register your domain name, look for the added bonuses provided with the service registration fee. For example, whether they also provide a free email account or free hosting of the first few pages of your website with the service registration fee.

Build the Website

To start building your website - use the premade templates provided by your web hosting service provider, or another web design software, to create a unified and themed look and feel for each page of your website.

When building a self-promotion website, start by creating at least 3 to 5 pages that express who and what you are about. For example: the first page could be a general welcome page to your self-promotion website where you can offer an overview of who you are, what you are about, and why you are online promoting yourself. Then, the next web page could highlight the work you do.

The next page could be an About Me page that talks about the history of how you got into doing the work you do as well as highlighting any awards you received or it can discuss anything you plan on doing in the future. Most important, when creating pages, always add at least one page to your site that provides a way for people to contact you via email so that anyone viewing your self-promotional website can write their questions to you while the question is still fresh in their mind.

Make Your Business Website Unique

When writing the text copy for each page in your website, utilize creative ways for providing links to any other websites where your name, work, services, and or products are hosted elsewhere on the web to improve web browser search ability for your self-promotion website.

Add Features to the Website

Additionally, if you enjoy interacting with your readers, consider creating an online blog for your site so that your readers can get to know YOU much better. A word of caution though, when considering whether or not to have a blog on your website – ONLY create space on your website for a blog IF you are willing to and have the time to keep it updated on a regular basis.

Another great feature when building your self-promotion website is to add video content to either the first page of the site or in some other section of your site to create a viewer engagement experience for your visitors. Finally, add pictures to your site to make it more interesting!

Promote the Website

Once the site is completed, forward the link to your friends and family members and ask for constructive feedback about the site.

With these few simple tips when building your self-promoting website, you are sure to draw people in by the click loads!

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