Japan Travel: Where to Shop for Clothes in Tokyo Video
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Video:Japan Travel: Where to Shop for Clothes in Tokyo

with Megumi Eda

Tokyo is a fashion mecca for shopping. Tokyo clothing stores have everything from high-end designers to fun trendy cosplay outfits. Watch this About.com video to see where you can get the latest looks in Tokyo, Japan.See Transcript

Transcript:Japan Travel: Where to Shop for Clothes in Tokyo

Hello my name is Megumi Eda for About.com.Today I am going to give you a few tips for shopping for clothes in Tokyo.We Japanese people generally love shopping for clothes and you can find clothing stores everywhere in Tokyo. But today I'll point you toward some key neighborhoods to help you find exactly the kinds of clothes you're looking for.

Ginza Shopping District in Tokyo

Ginza is recognized as one of the most luxurious shopping districts in the world with many major department stores and boutiques. Built in the 1870s as part of Japan's push toward westernization, by the 1920's the Ginza had become a symbol of the new, modern Japan - exemplified by the "moga" or "modern girl" who rejected traditional Japanese clothing in favour of western style fashion. This western influence in still very strong today, in both the art deco architecture of the buildings, and the ultra-chic - but conservative- clothes and international brands that saturate the area.

Tokyo's Champs-Élysées

Omotesando is a wide tree lined avenue also known as Tokyo's Champs-Élysées. This is another chic shopping area, but it has very relaxing atmosphere, great for strolling and window-shopping.

Trendy Tokyo Fashion Shopping

When you pass the intersection of Aoyama avenue, this is the perfect area to look for trendy and unique fashionable Japanese designer clothes. Just off of Omotesando, Harajyuku is the place to come for the younger trendy, casual shopper. The narrow streets are always crowded with teenyboppers and the shops cater to youth and pop culture.

Harajyuku-gals are world famous for there cosplay (costume play) and brash, quirky Japanese fashion sense.Another trendy area is Shibuya, known for its famous intersection where everybody starts walking together in every direction.This hyper busy and fast paced area also targets the 20's to 30's Japanese victims of fashion who have to keep changing, and keep buying... to keep up with the latest trends.

And those are a few tips for shopping for clothes in Tokyo. To learn more please visit About.com.

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