Video:Assembling an Event Guest Listwith Lindsay Pellegrino
The only thing more important than the event itself is the people who show up, so make your list and check it twice. See how to build and maintain a guest list, and get the scoop on attracting celebrity guests.See Transcript
Transcript:Assembling an Event Guest ListHi! I'm Lindsay Pellegrino with Just Perfect Event Planning for About.com, here to speak with you about putting together your guest list.
Build a Guest BaseThe biggest things you can have as an event planner or promoter is your own database. The way that continues to grow is just by going out, meeting people and making new business connections, and just keeping all that contact information, so that when an event comes up, you have all that ready on hand to send out to your list.
Celebrities at EventsCelebrity wrangling is one of your hardest things to do at an event. You can speak with their publicist, a good close friend, but it's really hard to guarantee that they would even arrive at your event on time, if at all. A lot of times they request a payment for their appearances - again, that does not guarantee they will arrive, or attend your event.
Sponsors Who Attract GuestsA lot of times the best way to get a celebrity on board is to sponsor a charity they're interested in or something that they really like to do, and really focus on those celebrities that want to go to that type of event. If you're going to have big names there, you're really going to get more sponsors, and more money towards your event than if you just have the next regular Joe attend your event.
Use Technology to Grow Your ListThe beauty of this day and age is that technology has really made an impact on the event planning industry. There are so many different ways of communicating, e-mail networks that you can sign up to and really address all of your business contacts, all of your personal contacts.
Selling Guest ListsA lot of people pay big money for promoters' lists and databases that have great people on them. And, the better the people, the higher the cost, or the bigger penny you can make from that database.
Thanks for watching! And to learn more, please visit us on the Web at About.com.