Video:How to Network More Effectively

Transcript:How to Network More Effectively

Hi, I'm Laura Allen, co-founder of 15 Second Pitch for About.com. The art of networking tends to elude a lot of people, which is surprising since it can be said that networking by its very definition is dead.

Instead, learn to connect. Today I'm going to show you the three keys to building long-term connections to help you network more effectively.

Help Out the People You Know

The first step is to quit the quid pro quo. It's not about who you know. It's not about who knows you. It's about what you do for the people you know.

In other words, if you give something in the hopes of getting something of equal value in return, you might be disappointed. Instead, give just for the sake of giving.

Practice Making Connections

The second step to more effective networking is to practice connecting with the person in front of you - no matter who that is. Practice connecting no matter what and no matter whom.

Attend Networking Event

Finally, go to as many networking events as you can stomach, until you find two or three regular events that you like.

Make a Few Quality Connections

I said earlier that the old fashion way of networking is dead. You don't want to show up and hand out 40 business cards to complete strangers. That's not going to get you any business.

You need focus on making two or three quality connections with people. Don't even worry about how or if you can do business together. That will take care of itself.

With a few simple tips on how to better connect with other people, you'll be bringing in more business in no time.

Thank you for watching. To learn more, please visit us on the Web at money.about.com.