Video:Create a Successful Pitchwith Laura Allen, 15 Second Pitch
Only have a few seconds to sell a client on your business? Learn how to prepare or refine your pitch so it's short and sweet - and effective.See Transcript
Transcript:Create a Successful PitchHi, I'm Laura Allen, co-founder of 15 Second Pitch, for About.com.
Sometimes you only have but a few seconds to make somebody interested in what you do, so today I'm going to show you how to create the perfect 15-second pitch in four easy steps.
Pitch One Thing at a TimeWhen creating the perfect pitch, the most important thing to remember is to pitch one thing at a time and be specific.
Now if you do more than one thing, no worries. This same process can be applied for everything you do. For example, if you are a lawyer by day and an artist at night, you want to create a pitch for every niche.
Tell People What You DoTo get started, you will need a notepad of paper and a pencil. Step one: Write down who you are, and state your name so that it is said in a powerful way.
Step two: Tell people what you do and be specific. For example, if you are a photographer, you could say, I am a freelance photographer specializing in high-end fashion. I photograph clothing, cosmetics, and jewelry.
No matter what you are pitching, keep this step specific and simple.
Explain Why You're the BestStep three: This step is a bit more challenging because in the third step, you are going to tell everyone why you are the best at what you do.
To continue with our example of what a photographer might say, I have 10-plus years of experience and my clients include Versace and Kenneth Cole.
Include a Call to Action in Your PitchStep four is the call to action. This is what you want to happen next. Make this step easy for the listener to say yes to your call to action.
Finally, put each phrase from each of the steps together, and practice saying your pitch until it rolls off the top of your tongue naturally.
Thank you for watching. To learn more, please visit us on the Web at money.about.com.
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